Find info on any product in seconds

Barcode Lookup gives you product information, photos and store pricing for millions of items worldwide. All you need to do is type in any item's barcode number or enter a search term. Our huge database of barcodes is sourced from thousands of manufacturers, distributors and retailers around the globe. We use our proprietary technology to filter, organize and format this data, which is then presented to you in a clear, easy-to-read format.


What is a barcode?

A barcode is a one-of-a-kind code composed of numbers, along with a specific pattern of stripes that represents a particular product. These codes are designed to be scanned by optical readers, just like the ones you see at checkout counters in retail stores. But since the lines correspond to a list of numbers, it's easy to look up any product with a barcode simply by matching those numbers to an entry in a database.

Barcode types and formats

There are five barcode types you'll find on our platform. They're known as Global Trade Item Numbers (GTINs), which are product identifiers represented in the following barcode formats:


The United States, Canada, the United Kingdom, Australia, New Zealand and many other countries generally use Universal Product Codes (UPCs), also known as the GTIN-12 barcode format, because they have 12 digits.


Merchants in Europe and other areas around the world often use an International Article Number (EAN, since it was formerly known as European Article Number). There are EAN-8 and EAN-13 barcode types.


Books use the International Standard Book Number (ISBN) barcode format, which is compatible with EAN barcodes. Every book edition and variation has its own ISBN, which can be either an ISBN-10 or ISBN-13.


This type of barcode is used in Japan, and can either be an 8 or 13-digit number. An EAN prefix, which starts with 45 or 49 as the first two digits, indicates a Japanese Article Number (JAN).


You'll find ITF-14 (also known as GTIN-14) barcodes on products sold in multipacks, such as shipping boxes. They're often used to identify different packaging levels and configurations.

To learn more about the wide variety of barcode types, visit our Symbologies page.

Who uses Barcode Lookup

Consumers arrow Consumers


Consumers arrow

A product's packaging may not tell you everything you need to know — for example, where it comes from, how well it works or its price at other stores. Enter any product's barcode number and find all kinds of information including name, manufacturer, description, photos and customer reviews. Get links to online stores where you can buy the same item at competitive prices. We're here to make it as easy as possible for you to find what you're looking for, so you can make smart buying decisions.

Barcode Lookup logo

Businesses arrow Businesses arrow Businesses


Find and retrieve the product data you need, quickly and efficiently. Integrate the Barcode Lookup API with your own application and get real-time access to product information. Our non-technical Bulk Lookup service allows you to receive product data in a conveniently formatted spreadsheet file for thousands of items. Leverage our product data so you can scale, empower and advance your business.

Trusted by Fortune 100 companies, educational institutions and government agencies

We're thrilled to have the opportunity to work with incredible companies of all types and sizes across a wide range of industries. From logistics to e-commerce, from retail to tech, clients find our data valuable for a variety of reasons. Over the last decade, Barcode Lookup has become the product search engine of choice for leading organizations around the world including Fortune 500 and 100, educational institutions, and even provincial, state and federal governments.

Adding value for e-commerce and brick-and-mortar retail

Brick and mortar and e-commerce

In many countries, large marketplaces such as Amazon, Walmart, Google Shopping and eBay require online sellers to include GTINs in their product data feeds. The majority of online merchants need to include product UPC, EAN, ISBN, JAN and ITF-14 barcodes in their e-commerce back-end systems.

Barcode Lookup fills in the gaps and provides missing product data, which includes internationally accepted GTINs. Online retailers then have the ability to identify products in a way that other customers and businesses can recognize.

Integrate the Barcode Lookup API with your own app or website

Whether you're building a shopping application, a barcode scanner, a product information search tool, or any other web or mobile app using barcode lookup technology, our API is easy to integrate. Make an API call by sending us a barcode number or search term and our service will return that product's name, category, description, retail price, photos and more.

Every day our API service helps companies:

  • Gather missing product data
  • Improve inventory management systems
  • Populate e-commerce backends
  • Obtain critical data analytics
  • Conduct competitor analyses
  • Build product lookup tools and apps

The industries we serve include e-commerce and product catalog management, IT and application development, logistics and warehousing, freight and packaging. Discover how our API can automate your product data lookup needs.

Order a one-time Bulk Lookup to retrieve product data for thousands of items

Need to gather product data for a large number of barcodes quickly? Don't want to type barcode numbers into our search engine one at a time? Use our convenient Bulk Lookup service to obtain information for the products in your list – all at once with a fast turnaround.

Here's how it works.

Send us your list of:

Barcodes or GTINs (UPC, EAN, ISBN, JAN or ITF-14 codes)

Send your barcodes Down arrow
Right arrow


Left arrow
Up arrow Send your MPNs

Manufacturer part numbers (MPNs) with their associated brands and product names

Barcode Lookup sends back a formatted spreadsheet (CSV file) with all the data we have including product names, descriptions, categories, images and store pricing.

Formatted spreadsheet file

Search products on the go with our free mobile app

All the product info you can retrieve from our website is also available through the Barcode Lookup mobile app on Android and iOS devices. Our app gives you instant access to the millions of barcodes in our system, along with product info, descriptions, manufacturers and brands, customer reviews, photos and links to online stores. With the mobile app, you can scan and lookup any barcode while you shop — for FREE!

A continuously growing database

Growing database

Currently, our product database is in the hundreds of millions — and we're constantly working to acquire more. As soon as we get new barcode data, we import it into our database so it's instantly available to you. At Barcode Lookup, we analyze, check and re-check all our product information on a regular basis to ensure that it's accurate and up to date.

By adding a new barcode or editing an existing product listing, you can contribute to our growth and also make sure your additions are found by thousands of daily Barcode Lookup users. Add a barcode today!

Get your own barcode numbers

Barcode types

You don't have to be a large corporation to get your very own barcode numbers for the products you manufacture. All you need to do is order them! Run a quick search online and you'll find numerous websites that can set you up with your own GTIN codes. It's fast, easy and affordable — and it's worth doing if you plan to sell your product in retail stores or on e-commerce websites.

There are different types of GTIN codes for different types of products and selling situations, so be sure to check the rules with the company you're buying from before you make a purchase.